Active Enforcement · NY AG v. Coldwell Banker · March 2025

One listing can cost your brokerage $200,000

ListingShield audits every listing description for Fair Housing Act violations in 8 seconds, before it reaches the MLS. Risk score, HUD citations, compliant replacement language. Logged. Documented. Defensible.

NY Attorney General · March 2025

Coldwell Banker settled a Fair Housing case with the New York Attorney General. The agents involved did not know the listing language was illegal. The brokerage did. That distinction cost them.

By the Numbers
$75,000 Average Fair Housing settlement
18 mo. Average complaint resolution
8 sec. ListingShield audit time
$500/mo Full brokerage coverage

Scan Your First Listing. No Card Required.

Paste any listing description below. Our AI flags every Fair Housing risk phrase, cites the HUD regulation, and provides compliant replacement language — in seconds. One free audit per email.

One free audit per email. Subscribe for unlimited scans & dashboard access.

Your Compliance Command Center.

Every audit. Every agent. Every risk score. Get full visibility after subscribing.

Flagged 8m ago
LS-2026-05-4820W
412 Maple Dr · Round Rock TX
"Charming 3BR home in a quiet adult community near top-rated schools…"
HUD 24 CFR §100.75 — implied preference based on familial status. Replace with "peaceful residential neighborhood".
Live Updated 2m
Violations by Type View full report
0
0
0
0
0
0
Familial
Status
Disability
Race
Steering
Nat.
Origin
Religion
Sex /
Color

Live dashboard, agent risk scores, downloadable PDF reports, and MLS webhook integration — included with every subscription tier.
See pricing →

The cost comparison that ends the debate

ListingShield
$6,000
per year · unlimited scans · full brokerage
Full compliance coverage, all year Unlimited listing scans, compliance dashboard, automatic alerts, PDF reports, MLS webhook integration.
vs
One Fair Housing Complaint
$200,000
average legal fees + HUD fines + settlement
18 months of your brokerage's time Attorney fees, HUD investigation, settlement costs, reputational damage, for a single listing that slipped through.

One Listing Can Cost
You Everything

Fair Housing Act violations are not just a legal risk. They are a business catastrophe waiting to happen.

Exhibit A · Financial Exposure
$200k
per complaint, settlement ceiling

Legal fees, settlement costs, and HUD fines from a single Fair Housing complaint range from $50,000 to over $200,000.

Source: HUD enforcement actions, 2023–2025
Exhibit B · Operational Drag
18months
average investigation timeline

HUD investigations consume 18 months or longer of management bandwidth, damaging broker reputation throughout the process.

Source: NAR compliance data, 2024
Exhibit C · Baseline Risk
1 in 5
listings flagged for review

Independent analysis finds 1 in 5 listing descriptions contains at least one Fair Housing risk phrase. Most are placed unknowingly.

Source: ListingShield sample audit, n=4,200

Agents don't violate Fair Housing on purpose. They write what they know: the neighborhood feel, the lifestyle, the vibe. Phrases that read as harmless ("family‑friendly," "great for young professionals," "walking distance from the mosque") can trigger federal complaints under the Fair Housing Act.

The law does not care about intent. Neither does a HUD investigator. Your brokerage carries the liability whether your agent knew the rule or not. ListingShield closes that gap before the listing reaches the MLS.

Up and Running in Seconds

No training required. No legal degree needed. Three steps between your agent and a compliant listing.

01  /  Intake

Submit Listing

Paste the description, push via MLS webhook, or call the REST API. Compatible with Bright MLS, CRMLS, MRIS, and Stellar.

Accepts: plain text, MLS payload, JSON
02  /  Analysis

Scan Against HUD Statute

Every phrase is tested against 42 U.S.C. § 3604, HUD 24 CFR Part 100, and current enforcement precedent across seven protected classes.

Avg. response time: 8.2s
03  /  Disposition

Score, Cite, Remediate

Receive a 0–100 risk score, each flagged phrase mapped to its HUD section reference, and compliant replacement language ready to paste.

Output: JSON, PDF, dashboard log

Everything Your Compliance
Program Needs

Built for compliance officers who need certainty, not just suggestions.

Module 01 · Scoring

Risk Score, 0 to 100

Every listing returns a numeric risk score with three tiers: 0–19 compliant, 20–39 review, 40–100 violation. Threshold-driven escalation, not opinion.

Module 02 · Citation

Statutory HUD Citations

Every flag carries its statutory reference, like 42 U.S.C. § 3604(c) or 24 CFR § 100.75, with the enforcement precedent attached. Defensible documentation, not vague warnings.

Module 03 · Remediation

Compliant Replacement Language

For every flag, two to three compliant alternatives that preserve the listing's marketing intent. Agents resolve violations in minutes, with the corrected phrasing logged to the audit trail.

Automatic Compliance Officer Alerts

When a listing scores above 40, your compliance officer receives an immediate email alert with the full report attached.

Full Audit History Dashboard

Every scan logged with timestamp, agent name, risk score, and resolution status. Instant proof of due diligence for HUD or insurer review.

PDF Agent Training Reports

Branded, printable reports showing each agent's violation history and risk trends. Ready for E&O audits and annual broker review.

MLS Webhook Integration

Auto-scan the moment a listing is submitted to your MLS. Compliance happens invisibly, at scale.

The Math Is Simple

See exactly how much one undetected violation costs compared to what ListingShield costs.

Listings published per month 50

At 50 listings/month, your projected annual Fair Housing exposure is $15k in legal fees and settlements.

ListingShield costs $6,000/year. That's $9k less than your projected exposure.

Based on average HUD complaint resolution costs of $50,000–$200,000 (National Association of REALTORS® data).
1 in 5 listings carries a Fair Housing risk phrase. Your actual savings may vary.

One Plan. No Surprises.

Everything your brokerage needs to stay compliant, at a fraction of the cost of one complaint.

Single Plan · No Tiers · No Surprises
$500 / month per brokerage

Unlimited agents. Unlimited scans. Full protection.

vs. one Fair Housing complaint: $50,000 to $200,000
$0 today · $500/month begins after your 14-day trial
  • Unlimited listing scans, no per-scan fees
  • Full compliance dashboard with audit history
  • Automatic compliance officer email alerts
  • PDF agent training reports, branded and printable
  • MLS webhook integration (all major platforms)
  • HUD-referenced violation analysis
  • 14-day free trial. Full access, no card required.
Start Free Trial

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Trusted by Compliance Officers
Across the Country

"Before ListingShield, I was manually reviewing 80+ listings a week. Now I review the three or four that actually need attention. We haven't had a complaint in seven months since implementation."

SM
Sarah Mitchell
Compliance Officer · Keller Williams Dallas

"Our E&O insurer asked if we had a Fair Housing compliance system in place. We showed them the ListingShield audit dashboard. They reduced our premium. The tool paid for itself in month one."

JR
James Reyes
Broker/Owner · Reyes Real Estate Group, Phoenix

"The HUD references are what sold me. This is not just a keyword filter. It cites actual regulations. When I show this to attorneys during our annual review, they're impressed. That credibility matters."

LT
Linda Torres
Director of Compliance · Century 21 Metro, Chicago
HUD-Referenced Analysis
SOC 2 Ready Infrastructure
Used by Brokerages Across the US

Questions We Get Asked

If your question isn't here, email us at hello@listingshield.pro. Same-day response.

  • ListingShield uses a large language model fine-tuned on Fair Housing Act case law, HUD enforcement actions, and regulatory guidance from HUD 24 CFR Parts 100–115. The AI does not match keywords; it understands context. A phrase like "walking distance from church" flags differently in a listing description than in a community amenities list. Every flag is tied to its specific HUD regulation, enforcement precedent, or administrative ruling.
  • Yes. ListingShield ships with a webhook endpoint that works with all major MLS platforms including Bright MLS, CRMLS, MRIS, Stellar MLS, and others. When a listing is submitted to your MLS, a webhook fires automatically, the scan runs, and results are logged. All before the listing ever goes live. We also offer a REST API and a direct-input web interface for brokerages that prefer manual submission.
  • All data is encrypted in transit (TLS 1.3) and at rest (AES-256). Your listing data is stored in isolated, brokerage-specific data partitions. No cross-tenant access is possible. We operate on SOC 2-ready infrastructure and do not use your listing content to train or improve models. Data retention policies are configurable per brokerage. We can provide a Data Processing Agreement (DPA) for brokerages with specific compliance requirements.
  • ListingShield covers all seven federally protected classes under the Fair Housing Act: Race, Color, National Origin, Religion, Sex, Disability, and Familial Status. It also flags language that may violate state-level protections in states that extend coverage to additional classes (sexual orientation, gender identity, source of income, age, and marital status) in the 22 states and numerous municipalities where those protections apply.
  • Googling gives you general principles. ListingShield gives you specific, actionable analysis of your actual listing text: HUD section references, contextual risk scores, and compliant replacements generated in 8 seconds. More importantly, it creates a documented audit trail. If HUD investigates your brokerage, the ability to produce a timestamped log showing every listing was scanned and every violation was addressed is the difference between a case dismissed and a six-figure settlement. Google does not give you that.

Stop Leaving Your
Brokerage Exposed

Every listing that goes live without a compliance scan is another $50,000 to $200,000 of exposure on your books. Book a 15-minute briefing with our compliance team, or start a 14-day trial. No card required.